Overview
Starch, a complex carbohydrate, plays a vital role in our lives. From its presence in our food to its industrial applications, starch is a prime example of a naturally abundant and versatile biomolecule. Starch exists in two main forms: amylose, a linear polymer, and amylopectin, a branched polymer. Both are composed of glucose units linked together by glycosides bonds. Plants store starch in granules within their seeds, fruits, and tubers as a readily available energy source.
Applications of starch
Food industry: Starch is a fundamental ingredient in various food products. It thickens sauces, gravies, and soups. It’s used as a binder in baked goods and provides structure to noodles and pasta. Modified starches with specific functionalities are used in processed foods.
Industrial applications: Starch is a valuable bio resource with numerous industrial applications. In the textile industry, starch is used as a sizing agent to improve fabric strength and texture. The pharmaceutical industry uses starch as a bulking agent and binder in tablets. Additionally, starch is a raw material for biodegradable plastics and biofuels.
Challenge
The client company which works in the area of food processing and is among the top 2 grain processing companies in their home country (which is not India). They wanted the following set of data about starch and its production in India –
- The ease of doing business for starch producing and consuming industries
- Evaluation of starch production cost in India.
- Starch consuming industries/sectors in India and the quantitative analysis of the same.
Research methodology
- Collection of administrative and legal requirement to establish starch business in India.
- Secondary research including–
- Regional analysis – Of corn/wheat producing regions.
- Market analysis – Of starch consumption in Indian FMCG products.
- Competitive analysis – The competing companies in starch production domain.
- Consumer analysis – The consumer industries of starch in a particular region.
- Pricing analysis – The adequate price of their products as per the Indian market.
- As a part of research the transport feasibility along with mode of feasible transports were also well researched.
- Key finding:
- Largest players for starch.
- Regional starch consumption industry specific.
- End user industries.
- Based on pricing analysis what should be the average pricing at which they should launch their products in India?
Conclusion
Market research forms the basis and integral part for industry establishment as it figures out the crucial information that is needed for any industrialist to take a well informed decision about proceeding with the setup of industry in any region. Verkko group has a dedicated team specifically for market research which works on the motto “precision is power”, here at Verkko we find out the niche data from the most credible sources out there.